No one who visited the Seville Fair could avoid the Gateway, called the “Portada” in Spanish. The huge structures (made by Ximenez Group) gracing the entrance to all the big fairs are an important part of the Fería decoration (considered, in fact, to be works of art). The fair officially began when the mayor very ceremoniously turned on the lights – starting with the 25,000 bulbs that cover the Gateway. From there, the rest of the fairgrounds lighted up, section by section in a wave that has become a tradition that makes newspaper headlines every year.
In just over 48 hours, hotel occupancy reached 95%, compared to 87% last year. According to the delegate of tourism, the turnover has also increased in line with the rest of the figures and the increase in the volume of business is between 25 and 30% more. The number of passengers in urban public transport (bus and metro) has increased by 40% compared to the previous year, reaching the figure of 106,912 travelers. The entrepreneurs have transferred their total satisfaction. Visitors are leaving on average 50% more per day than last year.
A few figures that show how when the festival is tradition, the festive lighting becomes «results».