Every 27 September, World Tourism Day is celebrated, a day that invites us to reflect on the importance of tourism as a driver of economic, cultural and social development
A tourism trend that is gaining momentum every year is Christmas lights tourism, an experience that transforms cities into magical destinations, attracting visitors during the festive season.
Christmas lights have become the new tourist attraction of the season. Thousands of people travel to see the impressive illuminations that decorate various cities around the world during the Christmas season. This type of tourism combines tradition, innovation, culture and sustainability.
What is Christmas light tourism?
Christmas light tourism has become a popular trend in recent years. It consists of tourist activity motivated by interest in the Christmas decorations and illuminations that cities display from mid-November to January, thanks to specialised companies such as Ilmex by Ximenez Group.
Far from being a simple visual attraction, Christmas lighting has become a phenomenon that boosts local trade, drives the hotel and restaurant sectors, and encourages both domestic and international tourism. As a result, more and more cities are investing in spectacular lighting and creating a magical atmosphere typical of this time of year, with the aim of attracting visitors.
Ilmex is the international brand and factory of Ximenez Group, a leading decorative lighting company responsible for some of the most impressive Christmas lights in the world. Present in more than 50 countries on five continents, Ilmex has been instrumental in positioning Christmas lighting as a tourist attraction and in boosting the local economy of the cities in which it operates.
Christmas lights that illuminate the world
Nowadays, Christmas lights are not seen as an expense, but as an investment that can boost the economy of cities. Some cities have become benchmarks for Christmas light tourism, and a clear example is Vigo. The city stands out for its famous Christmas lights, which have made it one of the most visited destinations during the Christmas season. Thanks to its spectacular lighting displays, such as the impressive tree in Porta do Sol, Vigo is one of the most photographed and viral cities on social media during this time of year.
Another Spanish city that attracts numerous tourists during the Christmas season is Madrid. Thanks to the work of Ilmex and Ximenez Group, the capital is illuminated every year with millions of LED lights installed in iconic locations such as Gran Vía, Puerta de Alcalá and Puerta del Sol. This lighting not only beautifies the city, but also boosts tourism, stimulates the economy and generates widespread coverage in the media and on digital platforms.
Ilmex by Ximenez Group: lighting up Christmas tourism worldwide
Ilmex, together with its parent company Ximenez Group, is responsible for lighting projects in more than 50 countries, including cities such as London, Oslo, Vigo, Madrid, Milan and Chicago.
In addition to its impressive technical and creative expertise, Ximenez Group is committed to a sustainable lighting model, using 100% LED technology and its Ecogreenlux system, a proprietary technology that reduces energy consumption by up to 60%, offering environmentally friendly lighting.
Since 1945, Ximenez Group has been lighting up Christmas across half the world together with its subsidiary Ilmex, bringing light, magic and sustainability to millions of people every year.
