The company belonging to the Ximenez Group continues its international expansion with its arrival in Romania and the installation of the tallest tree in Central America
Ilmex, which is responsible for implementing the Ximenez Group’s internationalisation strategy, is approaching the 2025 Christmas campaign with a notable boost to its international presence. The company continues to expand strategic markets and reinforce its growth in countries such as Mexico and France, committing to diversifying destinations and strengthening alliances in high-potential territories.
Growth in Europe: new destinations and representative projects
On the European continent, Ilmex has created its first project in Romania, specifically in Cluj-Napoca, the country’s second most important city, where it has deployed a project that combines music with a synchronised light show.
It has also added new projects in Denmark and Norway. In Denmark, Ilmex has decorated the façade of the country’s main shopping centres, while in Norway it has completely revamped the lighting on Oslo’s main street, enhancing the experience of pedestrians in the city.
Another country where the company continues to excel is Ireland, where it has installed the country’s tallest illuminated Christmas tree with a light show and music in Dundalk, making this project a new milestone in the country.
France, meanwhile, is consolidating its position as one of the central pillars of its strategy, where Ximenez Group has launched its subsidiary Ximenez Illumination and participated for the first time in the Salon des Maires, the country’s leading industry event, held between 18 and 20 November in Paris.
Global reach: Africa and America
International development also extends to the African continent. This year, Ximenez Group has arrived in Casablanca (Morocco) for the first time with a flagship project created to commemorate the end of Ramadan.
In America, the company is consolidating its presence in the United States and Mexico and expanding its activity in Central America. Costa Rica, Guatemala and El Salvador are adding new projects, including the installation of the tallest Christmas tree in the region, which reaches 45 metres in height.
Commitment to sustainability and innovation
Ilmex, together with Ximenez Group —with 80 years of experience and a presence in more than 50 countries— continues to move forward with a model based on energy efficiency, responsible design and technological innovation. Its goal is to continue creating unique and sustainable lighting experiences that transform cities during the Christmas season and at other events throughout the year.
About Ilmex by Ximenez Group
Ilmex is a subsidiary of Ximenez Group, responsible for the group’s internationalisation. Based in Puente Genil, the company has successfully positioned the business across five continents and in more than 50 countries around the world. It has also developed projects for both the Christmas campaign and other celebrations, such as the 2022 World Cup in Qatar, creating projects that boost tourism and local economies.
